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The Gun Shots
February 03, 2012
Bloomberg Anti-Gun Commercial To Air During Super Bowl - 9
by John Haughey
Keep the remote handy during Sunday's Super Bowl telecast because you'll want to mute the volume when Big Nanny himself--New York City Mayor Michael Bloomberg--and Boston Mayor Thomas Merino share a couch and lecture unsuspecting football fans about the evils of firearms and, by extension, the dangers posed by the U.S. Constitution and the Bill of Rights.
Bloomberg and Menino filmed a 30-second gun-control commercial Tuesday in New York that will air in the Northeast, not nationally, during Sunday’s big game between the New York Giants and the New England Patriots.
The commercial will show the two mayors sitting on a couch, wearing Giants and Patriots jerseys over their shirts and ties, ribbing each other about New York-Boston sports rivalries, pretending to watch the game, before declaring that one thing they agree on is the need for stricter federal gun control laws.
Both mayors are founding members of Mayors Against Illegal Guns, which is pushing for a stronger federal background check system on firearms purchases.
With billionaire Bloomberg footing the bill from pocket change, the group had no problem purchasing air time during TV's most watched event. According to TNS Media Intelligence, 30-second commercials during the Super Bowl on CBS are selling for between $2.5 million and $2.8 million.
The lecture-mercial is already drawing criticism from divergent sources, including Boston Herald columnist Michael Graham, whose Feb. 3 column noted a disconnect between the mayors' message and reality.
"The ad will reportedly talk about gun laws and the need for the presidential candidates to address the issue," Graham wrote. "What the ad most assuredly won’t talk about is gun violence itself. Because the last thing these two big-government grannies want you to know is that gun violence is plummeting, even as gun ownership has skyrocketed."
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