Outdoorlife.com Rates

Effective January 2007 | All rates gross. Rates subject to change.

OUTDOOR LIFE's award-winning Web site offers a place to reach passionate, brand-loyal consumers who are seeking information about hunting, fishing, adventure and outdoor products. With daily updates and region-specific content, OutdoorLife.com is the online source for hunting and fishing adventure.

2007 OUTDOOR LIFE ONLINE RATES
All rates based on CPM or cost per thousand impressions
Creative Size in Pixels	Site Location	Gross CPM
728 X 90	Run of Site	$ 32
728 X 90	Targeted Area	$ 34
300 X 250	Run of Site	$ 32
300 X 250	Targeted Area	$ 34
160 X 600	Run of Site	$ 32
160 X 600	Targeted Area	$ 34
2007 OUTDOOR LIFE E-MAIL DATABASE RATES
OUTDOOR LIFE Online offers marketers direct access to tens of thousands of opt-in, targeted e-mail addresses. Reach sportsmen in real-time with a customized e-mail dedicated to your brand message.
728 X 90	Newsletter (50K opt-in emails)	$2,630 net
Text Link (35 words or less plus click thru url)	Newsletter (50K opt-in emails)	$ 1,315 net
600 X 800	Dedicated Mailing	$ 105 gross
640 X 480	Home Page Takeover	$80 gross

2007 CLASSIFIED DIGITAL DIRECTORY RATES
OUTDOOR LIFE Online also offers classified listings, updated with new advertisers monthly.
6-month listing:	$384	with 120 X 60 logo:	$484
12-month listing:	$663	with 120 X 60 logo:	$763

For complete online advertising specifications, click here.

Source: @Plan, Summer 2006