Rates

Rate base: 925,000 | Effective February 2007

Space rates gross, production rates net. Rates subject to change.

For radio rates click here.

For classifieds rates and order form click here.

National Advertising Rates	4/Color	2/Color	B/W
FULL PAGE	$ 64,600	$ 56,300	$ 51,800
2/3 PAGE	$ 53,900	$ 47,100	$ 43,200
1/2 PAGE	$ 40,600	$ 35,300	$ 32,400
1/3 PAGE	$ 27,100	$ 23,700	$ 21,700
COVERS	Cover 2	Cover 3	Cover 4
OPEN RATE	$ 74,200	$ 71,000	$ 84,000

CUSTOM REGIONALS (Full Page Only)		4/Color	2/Color	B/W
Minimum Circulation: 250,000	CPM:	$ 85.56	$ 74.44	$ 68.45
Production Charge	NET:	$ 1,900	$ 1,500	$ 1,200

Copy Split Charges
Apply to all space units per page, per split, per magazine. For more than 5 copy changes, the per split charge is higher.

BY STATE	NET:	$ 1,900	$ 1,500	$ 1,200
RANDOM A/B SPLIT	NET:	$ 1,900	$ 1,500	$ 1,200
PERFECT A/B SPLIT	NET:	$ 7,900	$ 7,500	$ 7,200

Custom regionals and copy splits by DMA are available on a limited basis only. Please consult Publisher. Requests should be made by sectional center (first three digits of the zip code) as well as by city.

Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate. No charge for gutter bleed on two facing pages.

Discounts

Concurrent

2.5%

Space in FIELD & STREAM in the same issue

SUPPLIED INSERTS (Rate Base: 1,500,000)	Gross Open Rate	NET PRODUCTION
CARD STOCK INSERTS (75# paper stock, standard postcards, up to 1/2-page size)	$46,100	$1,100
Rates for standard, full run, supplied inserts available upon request. Rates will be confirmed upon receipt of mechanical specifications, i.e: dimensions, paper stock, etc.

Discounts: Supplied inserts contribute to, but do not earn, frequency discounts (at a 2-to-1 ratio).

Concurrent

2.5%

Space in FIELD & STREAM in the same issue