Reader Profile
ACTIVE, ENGAGED AND INFLUENTIAL READERS
Our readers are active in many outdoor activities:
- 67% have gone camping in the past 12 months
- 71% have gone boating in the past 12 months
They spend an average of 41 days engaged annually in their sports:
- 18 days fishing in the past 12 months
- 23 days hunting in the past 12 months
59% have given advice to an average of 3.4 people on fishing equipment
60% have given advice to an average of 4.1 people on hunting equipment
They spent $270M on hunting and fishing equipment in past 12 months
Sources: MRI Doublebase 2006, Subscriber Study: 2006
| Total Adults: | 5,790,000 |
| Median Age: | 43.9 |
| Att/Graduated College: | 46% |
| Employed: | 71% |
| Served in Armed Forces: | 38% |
| With Kids: | 42% |
| Median HHI: | $54,838 |
| Men: | 4,686,000 |
| Male: | 81% |
| Men 18-24: | 12% |
| Men 25-34: | 15% |
| Men 35-44: | 17% |
| Men 45-54: | 17% |
| Men 55-64: | 12% |
| Men 65+: | 8% |
| Sources: MRI Doublebase 2006, Subscriber Study 2006 | |
