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2007 SELECT EDITIONS

In-depth coverage presented as a magazine—within—a—magazine bound into the pages of OUTDOOR LIFE.

For a printable version of our select edition calendar please click the pdf link below:

Select Edition Calendar

Please click on the links below for a pdf file which provides in-depth information about the select editions.

SELECT EDITION CIRC ISSUES

Hunter's Bonus
Avid hunters and top hunting states
Close Dates
August: 5/25/2007
September: 6/25/2007
October: 7/25/2007
November: 8/28/2007

600,000

August
September
October
November

Fishing Bonus
Avid fishermen and top fishing states
Close Dates
February: 11/24/2006
March: 12/26/2006
April: 1/25/2007
May: 2/22/2007

600,000

February
March
April
May

Turkey Bonus
Top states for harvesting wild turkeys as well as by turkey population
Close Dates
March: 12/26/2006
April: 1/25/2007

300,000

March
April

Waterfowl Bonus
Top states for water fowl licenses and for readership of waterfowl magazines
Close Dates
September: 6/25/2007
October: 7/25/2007

300,000

September
October

Bowhunting Bonus
Top states for bowhunting licenses and for readership of bowhunting magazines
Close Dates
June/July: 3/26/2007
August: 5/25/07
September: 6/25/07

200,000

June/July
August
September

The Sporting Life
Targeting households with income over $100,000
Close Dates
April: 1/25/2007
June/July: 3/26/2007
October: 7/25/2007
December 2007/January 2008: 9/24/2007

100,000

April
June/July
October
December 2007/January 2008



2007 SELECT EDITION RATES

HUNTER'S BONUS
CIRCULATION: 600,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$42,200

$35,100

$26,400

$19,500

2/Color

$36,600

$30,600

$22,900

$17,000

Black & White

$33,800

$28,200

$21,300

$15,700

Circulation from a mix of top hunting states:
TX, PA, MI, NY, WI, MN, OH, MO, GA, AL, AR, LA, TN, VA, NC, IN, KY, CA, IL, MS, OK, OR, WV, SC, WA, IA, FL, KS, UT, MT, CO, ID

FISHING BONUS
CIRCULATION: 600,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$42,200

$35,100

$26,400

$19,500

2/Color

$36,600

$30,600

$22,900

$17,000

Black & White

$33,800

$28,200

$21,300

$15,700

Circulation from a mix of top fishing states:
CA, TX, FL, MN, NY, OH, IL, PA, MI, GA, MO, WI, NC, WA, IN, VA, LA, TN, OK, AL, KY, SC, CO, AR, NJ, OR, IA, MD, MS, MA
TURKEY BONUS
CIRCULATION: 300,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$21,200

$17,600

$13,300

$9,900

2/Color

$18,400

$15,400

$11,600

$8,600

Black & White

$17,000

$14,200

$10,700

$7,900

Circulation from a mix of top states for turkey:
MO, PA, AL, MS, WI, TN, GA, NY, OH, KY, IA, VA, AR

WATERFOWL BONUS
CIRCULATION: 300,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$21,200

$17,600

$13,300

$9,900

2/Color

$18,400

$15,400

$11,600

$8,600

Black & White

$17,000

$14,200

$10,700

$7,900

Circulation from a mix of top states for waterfowl:
SD, ND, WI, MN, AR, AK, LA, IA, NE, WY, DE, MT, ID, KS, MS, MO, SC, MI, VT, CO, IL, OR, TX

BOWHUNTING BONUS
CIRCULATION: 200,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$14,200

$11,900

$8,900

$6,600

2/Color

$12,400

$10,400

$7,900

$5,800

Black & White

$11,400

$9,600

$7,300

$5,400

Circulation from a mix of top states for bowhunting:
MI, OH, PA, WI, NY, WV, IN, IL

THE SPORTING LIFE
CIRCULATION: 100,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$13,100

$10,900

$8,200

$6,100

2/Color

$11,500

$9,600

$7,300

$5,400

Black & White

$10,400

$8,800

$6,600

$5,000

Targeted to households with HHI $100k+ nationwide

All rates gross
Rates subject to change
Bleed: available on all ROB units one-third page or larger; add 10% to the gross rate.