Effective January 2009 | All rates gross. Rates subject to change.
OUTDOOR LIFE's award-winning Web site offers a place to reach passionate, brand-loyal consumers who are seeking information about hunting, fishing, adventure and outdoor products. With daily updates and region-specific content, OutdoorLife.com is the online source for hunting and fishing adventure.
| 2009 OUTDOOR LIFE ONLINE RATES | ||
| All rates based on CPM or cost per thousand impressions | ||
| Creative Size in Pixels | Site Location | Gross CPM |
| 728 X 90 | Run of Site | $ 32 |
| 728 X 90 | Targeted Area | $ 34 |
| 300 X 250 | Run of Site | $ 32 |
| 300 X 250 | Targeted Area | $ 34 |
| 160 X 600 | Run of Site | $ 32 |
| 160 X 600 | Targeted Area | $ 34 |
| 640 X 480 | Homepage Takeover | $80 |
| Relaunch Details | ||
| The much-anticipated re-launch of OurdoorLife.com for 2009 will set a new standard for audience usage on the web. The goal is simple: provide our growing audience with all of their outdoor needs from news to hunting and fishing strategies, to firearms, survival and camping information. The new, wholly interactive, OutdoorLife.com will feature videos, gear tests, message boards, blogs, games and the hard-hitting, cutting-edge how-to information readers of Outdoor Life magazine have come to expect from the leader in everything outdoors | ||
| 2009 OUTDOOR LIFE E-MAIL DATABASE RATES | ||
| OUTDOOR LIFE Online offers marketers direct access to tens of thousands of opt-in, targeted e-mail addresses. Reach sportsmen in real-time with a customized e-mail dedicated to your brand message. | ||
| 728 X 90 | Newsletter (125K opt-in emails) | $5,000 net / per blast |
| 300 X 250 | Newsletter (125k opt-in emails) | $5,000 net / per blast |
| Text Link (35 words or less) |
Newsletter (125K opt-in emails) |
$ 2,500 net / per blast |
| 600 X 800 | Dedicated Mailing (150l opt-in e-mails) | $ 105 gross CPM |
| 2009 CLASSIFIED DIGITAL DIRECTORY RATES | |||
| OUTDOOR LIFE Online also offers classified listings, updated with new advertisers monthly. | |||
| 6-month listing: | $365 | with 120 X 60 logo: | $465 |
| 12-month listing: | $630 | with 120 X 60 logo: | $730 |
For complete online advertising specifications, click here.