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In-depth coverage presented as a magazine—within—a—magazine bound into the pages of OUTDOOR LIFE.

For a printable version of our select edition calendar please click the pdf link below:

Select Edition Calendar

Please click on the links below for a pdf file which provides in-depth information about the select editions.

SELECT EDITION CIRC ISSUES

Hunting Bonus
Avid hunters and top hunting states
Close Dates
August: 5/25/2009
September: 6/24/2009
October: 7/27/2009
November: 8/27/2009

600,000

August
September
October
November

Fishing Bonus
Avid fishermen and top fishing states
Close Dates
March: 12/26/2008
April: 1/26/2009
May: 2/25/2009

600,000

March
April
May

Turkey Bonus
Top states for harvesting wild turkeys as well as by turkey population
Close Dates
March: 12/26/2008
April: 1/26/2009

300,000

March
April

Waterfowl Bonus
Subscribers that purchased a waterfowl hunting license or waterfowl hunting equipment in the last 12 months
Close Dates
September: 6/24/2009
October: 7/27/2009

300,000

September
October

Bowhunter's Bonus
Subscribers that purchased an archery hunting license or archery equipment in the last 12 months
Close Dates
June/July: 3/26/2009
August: 5/25/09
September: 6/24/09

200,000

June/July
August
September

The Sporting Life
Targeting households with income over $100,000
Close Dates
June/July: 3/26/2009
October: 7/27/2009
December 2009/January 2010: 9/24/2009

100,000

June/July
October
December 2007/January 2008



HUNTER'S BONUS
CIRCULATION: 600,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$49,700

$41,400

$31,200

$23,000

2/Color

$43,200

$36,100

$27,000

$20,100

Black & White

$39,900

$33,200

$25,200

$18,500

Circulation from a mix of top hunting states:
TX, PA, MI, NY, WI, MN, OH, MO, GA, AL, AR, LA, TN, VA, NC, IN, KY, CA, IL, MS, OK, OR, WV, SC, WA, IA, FL, KS, UT, MT, CO, ID

FISHING BONUS
CIRCULATION: 600,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$49,700

$41,400

$31,200

$23,000

2/Color

$43,200

$36,100

$27,000

$20,100

Black & White

$39,900

$33,200

$25,200

$18,500

Circulation from a mix of top fishing states:
CA, TX, FL, MN, NY, OH, IL, PA, MI, GA, MO, WI, NC, WA, IN, VA, LA, TN, OK, AL, KY, SC, CO, AR, NJ, OR, IA, MD, MS, MA
TURKEY BONUS
CIRCULATION: 300,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$25,000

$20,100

$15,700

$11,700

2/Color

$21,700

$18,200

$13,700

$10,100

Black & White

$20,100

$16,800

$12,600

$9,400

Circulation from a mix of top states for turkey:
MO, PA, AL, MS, WI, TN, GA, NY, OH, KY, IA, VA, AR

WATERFOWL BONUS
CIRCULATION: 300,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$25,000

$20,100

$15,700

$11,700

2/Color

$21,700

$18,200

$13,700

$10,100

Black & White

$20,100

$16,800

$12,600

$9,400

Circulation from a mix of top states for waterfowl:
SD, ND, WI, MN, AR, AK, LA, IA, NE, WY, DE, MT, ID, KS, MS, MO, SC, MI, VT, CO, IL, OR, TX

BOWHUNTING BONUS
CIRCULATION: 200,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$16,800

$14,000

$10,600

$7,900

2/Color

$14,600

$12,300

$9,400

$6,900

Black & White

$13,500

$11,300

$8,600

$6,400

Circulation from a mix of top states for bowhunting:
MI, OH, PA, WI, NY, WV, IN, IL

THE SPORTING LIFE
CIRCULATION: 100,000
  FULL PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE

4/Color

$15,500

$12,900

$9,700

$7,200

2/Color

$13,600

$11,300

$8,600

$6,400

Black & White

$12,300

$10,500

$7,900

$5,900

Targeted to households with HHI $100k+ nationwide

All rates gross
Rates subject to change
Bleed: available on all ROB units one-third page or larger; add 10% to the gross rate.