DEMOGRAPHICS

Total Adults 5,129,000
Median Age 46
Att/Graduated College 48%
Employed 63%
Served in Armed Forces 32%
With Kids 43%
Median HHI $60,536
Total Men 4,216,000
Male 82%
Men 18-24 9%
Men 25-34 15%
Men 35-44 16%
Men 45-54 17%
Men 55-64 14%
Men 65+ 12%
Source: MRI Doublebase 2011, Subscriber Study 2009

CIRCULATION

2012 Rate Base 750,000
Paid 100%
% Subscription copies 96%
% Newsstand copies 4%
County Coverage:
A 19%
B 27%
C 21%
D 33%
Source: ABC, June 2011