READERSHIP

Mean Time Spent with Magazine: 96 minutes
Read 3 out of 4 Issues: 96%

Source: Subscriber Study 2009

ACTIVE, ENGAGED AND INFLUENTIAL READERS

Our Readers Spent an Average of 36 days Annually Engaged in Their Sports:

• 15 Days Fishing (freshwater) in the Past 12 Months
• 21 Days Hunting in the Past 12 Months

66% have given advice to an average of 3.2 people on fishing (freshwater) equipment.
86% have given advice to an average of 4.5 people on hunting equipment.
They spent $716 on hunting and $406 on fishing equipment in the past 12 months.

Sources: MRI Doublebase 2011; Subscriber Study 2009