GRAND SLAM ADVENTURES
The Outdoor Life Grand Slam program engages readers in a number of ways—from entering the contest to win a hunt to reading the account of the hunt that appears in-book. Additionally, the program allows sponsors the opportunity to directly engage consumers with their products.
The first Grand Slam took place in the fall of 2007 in which a contestant successfully harvested a mule deer, elk, pronghorn and grouse in a week-long span. The second Grand Slam challenged the winner to complete a Turkey Slam in Florida and Oklahoma over a 10-day period. The most recent Grand Slams occurred in Alaska, Africa, Colorado, Montana, and New Mexico. Grand Slams in 2011 included a Shooting Slam and Legacy Slam. Grand Slams in 2012 may include a Ladies Edition.
Via the Call-for-Entries announcement, readers are asked to submit an essay explaining why they are qualified and interested in participating in a multi-species hunt, as well as detail their past hunting experiences. Thousands of entries were received for each past Slam.
Marketing program elements include: an advertorial announcing a Call for Entries, as well as sponsor product inclusion; upon completion of the Slam, an editorial feature; an online micro-site soliciting entries, as well as video and photo galleries of the Slams. Sponsors’ logos are included on all elements.