Providing complete weather forecasts by zip code, Outdoor Life Weather exclusively supplies hunters and fishermen with up to the minute, local weather data filtered to predict the best times to be afield. The OutdoorLife.com weather forecasting tool helps web users put more fish in the boat or have a more successful hunt. Simply enter a zip code and visitors not only get the forecast, but exclusive 24-hour and 5-day information such as fishing forecast trend graphs and water temperatures for all 50 states. It’s only on OutdoorLife.com.

Marketing program elements include 1/3rd promotional print units (including sponsor logos) promoting Outdoor Life Weather, a dedicated web page, a home page static logo placement adjacent to weather box, display advertising throughout the weather section, the option to host a weekly contest giving away product and collecting opt-in user data, plus logo adjacency to weather plug within a weekly e-mail newsletter.