GENERAL ADVERTISING GUIDELINES

• DoubleClick is used to serve all Bonnier Corp advertisements.
• All ad units must launch a new browser window when clicked on.
• Prior to submission, creatives should be tested for stability across all browser platforms.
• Please adhere to the File Size Specs when submitting creative.
• All creative is subject to approval by both the website and the Ad Production group.
• No Cascading Style Sheets (CSS).
• Clickthru and Alt Text: URL’s must be submitted with all creative. Alt text is optional, and cannot exceed 30 characters.
• Accepted File Formats: HTML, JavaScript, Macromedia Flash, Java, DHTML, GIF, JPG
• Rich media accepted, including expandable, streaming and disruptive ad units.