THIRD–PARTY RICH MEDIA GUIDELINES

• Pre-approved technologies/third-party servers: Eyeblaster, Unicast, Pointroll, EyeReturn, Eyewonder.
• Other Third Party Rich Media technologies are accepted on a case by case basis.
• Rich media should be served by Java-Script third party tags instead of iFrames.
• Ad production cannot guarantee that click through data will be tracked for all of the Rich media technologies that are third-party served.
• All third-party tags should be submitted with clear instructions regarding the implementation of click-tracking redirects and cache busting information.
• Max intitial load file size should not exceed 40k.
• Additional polite download should not exceed 80k.
• Frame rate per second should not exceed 18fps.
• Animation length should not exceed 15 seconds.


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