BOWHUNTING BONUS

CIRCULATION: 200,000

Subscribers who have recently purchased a bow-hunting license or reported that bow hunting is a particular passion


Outdoor Life’s Bowhunting Bonus is a special editorial section bound into the regular edition of Outdoor Life and circulated to subscribers who have recently purchased a bow-hunting license or reported that bow hunting is a particular passion. Because our readers are gear-savvy sportsmen hungry for hot, new gadgets and cutting-edge advice, the August Bowhunting Bonus will feature a comprehensive selection of gear for today’s bowhunters. September and October Bonus will feature an array of topics, ranging from technical shooting instruction from the pros to the latest insight on hunting strategies and new gear. This section is jam-packed with information.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $20,500 $17,100 $13,000 $9,600
2/Color $17,700 $15,000 $11,300 $8,300
B&W $16,400 $13,700 $10,400 $7,800

Closing Dates

Issue Ad Close On Sale
August 5/25/12 7/17/12
September 6/25/12 8/21/12
October 7/25/12 9/18/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.