CAMPING: EXTREME ADVENTURES

CIRCULATION: 200,000

Subscribers who have reserved a campsite in a state or national park or have reported that camping and hiking is a particular passion


Outdoor Life’s new Camping Bonus is designed to reach 200,000 hardcore outdoorsmen whose passion for fishing and hunting takes them miles into the backcountry every season. Editorial will center on three themes:
     • The best backcountry destinations
     • Lightweight camping gear
     • Survival skills
Designed as a “magazine within a magazine,” Outdoor Life’s new Camping Bonus will provide everything readers need to plan a great backcountry adventure of their own.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $20,500 $17,100 $13,000 $9,600
2/Color $17,700 $15,000 $11,300 $8,300
B&W $16,400 $13,700 $10,400 $7,800

Closing Dates

Issue Ad Close On Sale
May 2/23/12 4/17/12
June/July 3/26/12 5/22/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.