FISHING BONUS |
CIRCULATION: 600,000 |
Subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes
Outdoor Life’s Fishing Bonus is a special editorial section bound into the regular edition of Outdoor Life and circulated only to subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes. Geared toward the hard-core angler with articles that discuss technical topics in depth, Fishing Bonus covers a wide variety of species and how-to situations. Cutting-edge tactics and the latest developments in fishing techniques and tackle for bass, walleyes, catfish and other popular species are featured in this fast-paced section.
Rates |
| |
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
| 4/Color |
$60,500 |
$50,500 |
$38,000 |
$28,000 |
| 2/Color |
$52,600 |
$44,000 |
$32,800 |
$24,500 |
| B&W |
$48,600 |
$40,400 |
$30,700 |
$22,600 |
|
Closing Dates |
| Issue |
Ad Close |
On Sale |
| March |
12/27/12 |
2/21/12 |
| April |
1/25/12 |
3/20/12 |
| May |
2/23/12 |
4/17/12 |
|
All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.
