FISHING BONUS

CIRCULATION: 600,000

Subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes


Outdoor Life’s Fishing Bonus is a special editorial section bound into the regular edition of Outdoor Life and circulated only to subscribers who have recently purchased a fishing license or reported that fishing is one of their favorite pastimes. Geared toward the hard-core angler with articles that discuss technical topics in depth, Fishing Bonus covers a wide variety of species and how-to situations. Cutting-edge tactics and the latest developments in fishing techniques and tackle for bass, walleyes, catfish and other popular species are featured in this fast-paced section.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $60,500 $50,500 $38,000 $28,000
2/Color $52,600 $44,000 $32,800 $24,500
B&W $48,600 $40,400 $30,700 $22,600

Closing Dates

Issue Ad Close On Sale
March 12/27/12 2/21/12
April 1/25/12 3/20/12
May 2/23/12 4/17/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.