HUNTER'S PLAYBOOK

CIRCULATION: 600,000

Subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes


Outdoor Life’s Hunter’s Playbook is a special editorial section bound into the regular edition of Outdoor Life and circulated only to subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes. Dedicated to the hard-core sportsman with in-depth articles on advanced hunting tactics, Hunter’s Playbook covers how-to and guns-and-gear information for rifle, muzzleloader and shotgun enthusiasts. Big-game, waterfowl, predator, upland-bird and small-game hunting are covered in this fast-paced section along with the latest gear innovations.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $60,500 $50,500 $38,000 $28,000
2/Color $52,600 $44,000 $32,800 $24,500
B&W $48,600 $40,400 $30,700 $22,600

Closing Dates

Issue Ad Close On Sale
August 5/25/12 7/17/12
September 6/25/12 8/21/12
October 7/25/12 9/18/12
November 8/28/12 10/16/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.