HUNTER'S PLAYBOOK |
CIRCULATION: 600,000 |
Subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes
Outdoor Life’s Hunter’s Playbook is a special editorial section bound into the regular edition of Outdoor Life and circulated only to subscribers who have recently purchased a hunting license or reported that hunting is one of their favorite pastimes. Dedicated to the hard-core sportsman with in-depth articles on advanced hunting tactics, Hunter’s Playbook covers how-to and guns-and-gear information for rifle, muzzleloader and shotgun enthusiasts. Big-game, waterfowl, predator, upland-bird and small-game hunting are covered in this fast-paced section along with the latest gear innovations.
Rates |
| |
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
| 4/Color |
$60,500 |
$50,500 |
$38,000 |
$28,000 |
| 2/Color |
$52,600 |
$44,000 |
$32,800 |
$24,500 |
| B&W |
$48,600 |
$40,400 |
$30,700 |
$22,600 |
|
Closing Dates |
| Issue |
Ad Close |
On Sale |
| August |
5/25/12 |
7/17/12 |
| September |
6/25/12 |
8/21/12 |
| October |
7/25/12 |
9/18/12 |
| November |
8/28/12 |
10/16/12 |
|
All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.
