TURKEY BONUS

CIRCULATION: 300,000

Subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion


Outdoor Life readers are hard-core turkey-hunting fanatics. To provide these readers with even more of the entertaining, informative articles they like best, Outdoor Life’s Turkey Bonus will be circulated to subscribers who have recently purchased a turkey hunting license or reported that turkey hunting is a particular passion. This special editorial section will cover everything from the latest tips, tactics and calling techniques to guns, loads, new calls and equipment. Emphasis in our March and April issues will center on spring turkey-hunting tips supported by information-packed sidebars, photos and field diagrams.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $30,500 $25,300 $19,100 $14,100
2/Color $26,500 $22,100 $16,700 $12,200
B&W $24,500 $20,500 $15,300 $11,500

Closing Dates

Issue Ad Close On Sale
March 12/27/11 2/21/12
April 1/25/12 3/20/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.