THE SPORTING LIFE |
CIRCULATION: 100,000 |
Targeting subscriber households with income over $100,000
Outdoor Life’s Sporting Life is a special editorial section bound into the regular edition of Outdoor Life and targeted to subscribers with a household income over $100,000. The Sporting Life’s sophisticated editorial is focused on areas of particular interest to the upscale outdoorsman including fine guns, travel, essentials, skills, and collectibles.
Rates |
| |
Full Page |
2/3 Page |
1/2 Page |
1/3 Page |
| 4/Color |
$18,900 |
$15,700 |
$12,000 |
$8,900 |
| 2/Color |
$16,600 |
$13,700 |
$10,400 |
$7,800 |
| B&W |
$15,000 |
$12,900 |
$9,600 |
$7,200 |
|
Closing Dates |
| Issue |
Ad Close |
On Sale |
| June/July |
3/26/12 |
5/22/12 |
| October |
7/25/12 |
9/18/12 |
| Dec/Jan |
9/24/12 |
11/20/12 |
|
All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.
