WATERFOWL BONUS

CIRCULATION: 300,000

Subscribers who have recently purchased a waterfowl hunting license or reported that waterfowl hunting is a particular passion


Outdoor Life reaches thousands of hard-core waterfowl hunters each and every issue. To provide even more service to duck and goose hunters, Outdoor Life’s Waterfowl Bonus will be circulated to subscribers who have recently purchased a waterfowl hunting license or reported that waterfowl hunting is a particular passion. This special editorial section will cover everything from the latest tips, tactics and techniques for hunters to the most authoritative information on guns, loads, camouflage, decoys, calls and equipment. Informative sidebars, diagrams of decoy setups and hands-on advice from top writers in the field will provide readers with everything they need to know to make this their most successful waterfowl season ever.

Rates

  Full Page 2/3 Page 1/2 Page 1/3 Page
4/Color $30,500 $25,300 $19,100 $14,100
2/Color $26,500 $22,100 $16,700 $12,200
B&W $24,500 $20,500 $15,300 $11,500

Closing Dates

Issue Ad Close On Sale
September 6/25/12 8/21/12
October 7/25/12 9/18/12

All rates gross • Rates subject to change • Bleed: Available on all ROB units one-third page or larger; add 10% to the gross rate.
• All selections are made by overlaying subscriber records with demographic, survey, and purchase data in the Bonnier corporate database.