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Walk into any shooting range or gun shop and you'll quickly realize that the days of women being a niche or emerging market in the shooting world are long gone. Women are now major players in the outdoors, and Karen Butler deserves some of the credit for the boom.
As the founder of Shoot Like a Girl, and organization that encourages women to shoot and offers information and inspiration to help them along the way, Karen Butler has been tirelessly advocating women's participation in archery for years.
"I founded Shoot Like A Girl three years ago, to encourage more women to be involved in shooting sports,” she says. “Our mission is to 'empower women to participate in shooting sports with confidence. To date, we have had over 1,500 women participate in our Test Flights, with 40 percent of those ladies being first time shooters."
Butler bases her organization on the principle that the shooting sports are enjoyable and beneficial for all women. "Shooting sports provide women with all the things women want: quality time with their families, exercise benefits, and instant gratification in hitting the target," she says.
While archery has been Shoot Like a Girl's bread and butter, Butler is planning to expand into the firearm realm within a few years. She notes that much of the organization's success has been due to the interest of masses of women shooters, and overwhelming support from sponsors.
"In reality, we couldn’t have achieved this without the help of our corporate sponsors. These manufactures embraced our vision, and share our commitment to empowering women to participate in shooting sports with confidence—Hunter Safety System, Prois, Limbsaver, Mathews, Bohning, Haley Vines, Muzzy, Gerbing's Heated Clothing, Game Plan Gear, Hoyt, BowTech, Target Communications, and the Archery Shooters Association."