He also learned that how far a fish will move for a lure depends first on the fish's level of activity, which changes with water temperature, and then on the clarity of the water. When fish are active they will chase a lure farther, and you want to use colors that are seen best from greater distances. These, it turns out, are the colors akin to the tint of the water itself. In clear blue water (all "clear" water has at least some tint), fluorescent blue, fluorescent green and silver plate appear brightest at long distance. In clear green water, fluorescent yellow, fluorescent green (chartreuse) and genuine gold plate appear brightest. In mildly stained water some oranges and reds show up well at long distance.