With Exposed Hooks (e.g., jigs, topwaters, jerkbaits)
Most missed sets with exposed hooks are a result of yanking. When a fish strikes, it turns away while closing its mouth. To correctly set an exposed hook, apply tension to the line and steadily pull away from the fish.

With Buried Hooks (e.g., Texas worm rigs, Carolina rigs)
Driving a hook’s point through plastic and into a fish’s mouth requires a bit more muscle. When you detect a strike, reel down a bit, leaving a small amount of slack in the line, then sharply snap the rod tip upward. This accelerates the rod without dragging the fish on a tight line. When you hit the end of the slack, the hook is driven home.

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