We all know that a survival situation can occur when we least expect it, but the problem with a lot of survival equipment is that–outside of a pocket knife–not much of it is something you carry around with you from day to day. When’s the last time you had 25 to 200 feet of paracord at the ready?

Now it’s possible to have a considerable amount of the invaluable lashing cord with you at all times, thanks to a two-year-old mom-and-pop outfit out of Jacksonville Beach, FL. Kurt and Melissa Walchle’s SurvivalStraps produces everything from bracelets, belts and watch straps to rifle slings, dog collars and lanyards out of tough paracord. The stylish yet functional products come in dozens of color combinations and are suitable for men, women and children. The idea is to make the cord something that you want to wear or keep with you, and should the occasion arise, you can simply cut a length of the cord to suit your needs.

A portion of the proceeds from sales of all SurvivalStraps products goes to the Wounded Warrior Project, an organization that aids U.S. servicemen and women who have been wounded in combat. The Walchles hope that people use their products to spread the word about the WWP. Check out the SurvivalStraps web site for more information and to order.