Gun Maker to Sponsor Racecar

Manufacturer Will Back Busch Series Car

Shotgun
Shotgun
ShotgunOutdoor Life Online Editor

Among the brightly colored stock cars banking out of turn four on the Busch Series next year will be a new addition: the Smith and Wesson car. It's a natural partnership, but this is still the first of a kind, with a gun manufacturer as the primary sponsor of a racecar. The 152-year-old company is partnering with a North Carolina company, SKI Motorsports.

Chris Lencheski, president of SKI Motorsports, said, "[BRACKET "Smith & Wesson"] is thrilled to be joining the NASCAR family of sponsors..." Smith & Wesson's involvement won't stop with just a logo on the side of a racecar. The partnership with SKI Motorsports will include many high-profile events at the track, including gun safety initiatives and fan promotions.

A driver, number and pit crew are yet to be named. The car will debut at Las Vegas Motor Speedway on March 12, 2005.