American anglers buy the lures of brands they respect. Japanese anglers buy the lures of designers they admire. Although this sounds like the same thing, it’s not. Think Wrangler vs. Versace. But now Japanese designs are turning heads in this country. Here are some haute baits from Japan’s most respected designers that are unrivaled in attention to detail, finish, and action. If you are willing to pay the price ($435 will get you one of the most popular baits on the market), these lures deserve a spot in your tackle box.