Then the drug war erupted. The Mexican military began targeting cartels in 2006 and when drug lords were arrested or killed, others battled to take over the territory. Government officials were assassinated, people were beheaded in the streets, and Americans were kidnapped. By 2012 the drug war had cost about 60,000 lives, according to Mexican media outlets. Chapman saw his number of clients drop almost in half and he was forced to temporarily lay off employees.