New Lure: LIVETARGET Hollow Body Sunfish

LIVETARGET always seems to bring its A-game to ICAST, and this year was no different. The company's hollow body sunfish lure won Best of Show in the softbait category. Check out the video for tips on when and how to fish it, and look for it later this year, available in 12 colors from TackleWarehouse.com.