Yes. My friends are borderline illiterate. But they know entertainment, which is why one of them called to give me the head's up on the nautical destruction that the good folks at Animal Planet were promising to broadcast last week. Interested to say the least, I set down with the trifecta of my culinary world - chips, salsa, and beer - not only to watch the mayhem unfold but to see who else watches this show. This is easily determined by watching the commercials. Millions of dollars are spent researching who watches what in order to match consumers with viewers. So by watching the ads, I should be able to see who is the target audience for the love fest that is Whale Wars - and what they might be up to.