Catch a world record and win a $1 million! What could be easier than that? Well, lots of things, but that’s precisely what the folks at Mustad Hooks are offering in their “Hook a Million” fishing promotion which begins on October 1.

Here’s how it works. U.S. residents 18 years of age and older must first go to the Mustad website and register in order to qualify to win. In all, 10 fresh- and saltwater fish are targeted: largemouth bass, walleyes, channel catfish, white crappies, coho salmon, striped bass, kelp (calico) bass, redfish, seatrout and yellowfin tuna.

Anglers who set the first two new fresh or the first two new saltwater state records on a Mustad hook receive $100,000 each. The angler who catches the first new IGFA certified all-tackle world record (on a Mustad hook) wins $1 million.

Pie in the sky? Well, consider that 50 new state records were set last year alone, so you never know. You’ve got to be in it to win it!