One of the greatest strengths of a crankbait is that it can fish a lot of water quickly. Most of the time you should retrieve crankbaits quickly, work them deep, and rip them through the weeds or bounce them over rocks.

But to consistently set the hook on bass with a crankbait, you should take a less aggressive approach, according to professional bass fisherman Kevin VanDam. Instead of winding up and setting the hook hard, apply steady pressure. Since your bait is already moving quickly, there’s no need to take a home-run swing. Just put hard steady pressure on the bass, reel quickly, and the fish will hook itself.

I had the chance to fish with KVD last summer and watched him put this tip into practice over and over again without missing a strike.
More bass fishing tips from KVD**
How to Fish For Bass Like a Pro: Match the Right Hooks to Your Soft Plastics
How to Fish for Bass Like a Pro: Locate Bass in Weed Beds
How to Fish for Bass Like a Pro: Determine Fishing Conditions