What's Your Theory on Hornady’s Big Secret?

So, Hornady is engaging in a some striptease marketing, letting us know that it has something to reveal on October 27, which is this coming Tuesday for those of you too lazy to look at your calendar.

This video gives some clues, but doesn’t give away much.

I can say this, however: I know what the secret is, and I’m excited about it. And even though I’m not allowed to say anything about what it is, that doesn’t mean you guys can’t post your guesses and conjectures here.

So have at it.