--- title: "What’s Your Theory on Hornady’s Big Secret?" description: "UPDATE: Hornady ELD-X Bullets So, Hornady is engaging in a some striptease marketing, letting us know that it has something to reveal on October 27, which is this coming Tuesday for those of you too lazy to look at your calendar. This video gives some clues, but doesn’t give away much." date: "2015-10-22" modified: "2021-04-20" authors: - name: "John B. Snow" job_title: "Shooting Editor" link: "https://www.outdoorlife.com/authors/john-b-snow/" url: "https://www.outdoorlife.com/blogs/gun-shots/whats-your-theory-hornadys-big-secret/" categories: - "Ammo" - "Guns" --- # What’s Your Theory on Hornady’s Big Secret? ![]() https://www.youtube.com/watch?v=n233sHgQeeI// **UPDATE: Hornady ELD-X Bullets** So, Hornady is engaging in a some striptease marketing, letting us know that it has something to reveal on October 27, which is this coming Tuesday for those of you too lazy to look at your calendar. This video gives some clues, but doesn’t give away much. I can say this, however: I know what the secret is, and I’m excited about it. And even though I’m not allowed to say anything about what it is, that doesn’t mean you guys can’t post your guesses and conjectures here. So have at it. ## Author John B. Snow is Shooting Editor of *Outdoor Life*, where he oversees the publication’s firearms and shooting coverage. This includes gear reviews, features on technical innovations, stories on shooting techniques and general hunting coverage with the occasional fishing story thrown into the mix. Originally from Seattle, he has lived all over the country, crisscrossing it by car and truck no fewer than 10 times as he’s moved from one location to the next. Since 2010 he has lived in Bozeman, Montana where he currently resides with his bird dog, Roo. ### Author social links [LinkedIn]() [Instagram]()