Available in the company's new Zonz patterns (a typical hardwood, woodlands pattern with leaves and branches, and a Western pattern featuring sagebrush, grass, rock and ground), ColorPhase technology features rapid-change, temperature-activated dyes. These dyes change the color of elements in the pattern based upon the temperature. At approximately 65 degrees (variables including body heat, direct sunlight, wind and humidity), the colors of elements within the pattern change from warm-season greens to cold-season browns or grays. That's huge. One camouflage pattern will now actually blend in better from early to late season. This is just the first endeavor into this technology, and the effect it could have on the industry as a whole is huge.