So Outdoor Life is part of a cool contest operated by Crown Royal, sponsor of Field & Stream’s Hook Shots show and maker of the whiskey that comes in a purple bag. The contest is called “Pass the Crown,” and it’s a variation on the Secret Santa gift exchange anyone who’s ever worked in an office is familiar with. Are you lucky enough to have never worked in an office? Then here’s how this works:

Each day from now until Dec. 15 Crown Royal is giving away a prize to a different web site to pass along to its readers. Today is Outdoor Life’s turn, but here’s the catch. Crown’s not telling us which prize they’re giving us right away. Instead, we get a clue, embroidered on one of their famous purple bags,* and we have to guess what prize the clue refers to. Based on that guess, we then get to decide whether to keep the prize in our bag or steal one of the prizes that have already been opened by a different site. Here’s a list of the prizes that have already been opened.


This is where we need your help. Do we keep our prize, or steal one from somebody else? You’ve got until 4 PM this afternoon to weigh in. Check out our clue (below), then post your best argument for keeping the prize in our bag or for stealing a specific prize from another site in the comments section here or on our Facebook post about the contest over at If you can convince us your argument is best, we’ll go with your suggestion. If you’re not convincing enough, we’ll make the decision ourselves.


We’ll post an update here tomorrow telling you what prize was in our bag, and whether we decided to keep it or not. Keep in mind that any of the five sites who come after us can steal our gift, so don’t get too attached to whatever we end up with!

And last, of course; how will we determine which of our readers wins the prize we end up with at the end of the contest? It’ll be a caption contest, photo and date TBD. Stay tuned!

*Crown is running this contest is to get the word out about the custom-embroidered Crown bags ($9.95), and the free personalized Crown Royal bottle labels (21 and over, only) available at If you’ve got a Crown-lover in your family, this would make a great gift.