New York City got a little greener Friday when Outdoor Life and Sears set up camp in the middle of Times Square. Representatives rolled out turf, camping chairs, and even a real tree or two to showcase Outdoor Life’s new line of men’s clothing.

Pedestrians answered trivia questions and won prizes as they walked through an urban oasis hung with fleece vests and flannel shirts.

Sears sells Outdoor Life’s new clothing line on the web and in more than 800 stores nationwide. So whether you’re walking Times Square or the back 80, you now have OL-approved wardrobe options.

Because, really, we just want our readers to look good.