Last week, Ducks Unlimited TV won a Golden Moose Award (the Outdoor Channel’s version of an Emmy) for the best bird hunting show. Why should do you care?

Well, in the world of baited deer hunts and cheesy rock music that is often outdoor TV, the DU show is actually a breath of fresh air. Sticking to DU’s reputation, the show is rooted in conservation and hunting heritage. Check out the season 2012 preview below. Even if you’re not into hunting shows, you’ll appreciate this footage.

Some DU facts…

– Ducks Unlimited Inc. is the world’s largest non-profit organization dedicated to conserving North America’s waterfowl habitat.

– Ducks Unlimited has conserved nearly 13 million acres.

– Ducks Unlimited has more than 590,000 members.

– Ducks Unlimited generates about $180 million in revenue each year, of which more than 80 percent goes directly toward habitat conservation.