The Nature Conservancy of Canada recently acquired more than 780 acres of private land along the Nova Scotia-New Brunswick boundary. It is referred to as a moose love corridor. Think of it as the Red Light District for moose. The conservation group has been trying to piece together a swath of land on the Chignecto Isthmus between the two provinces as part of Moose Sex Project.

Yes, you read that correctly. The Moose Sex Project.

The Nature Conservancy hopes the corridors gives a route to New Brunswick’s 29,000 moose to find mates in the neighboring Nova Scotia.

The land acquirement finally came about because the name of the project is so oddly amusing.

“When you conjure it up, you can only smile at the imagery,” Derek Burney, former Canadian ambassador to the United States and chief of staff to Brian Mulroney told the Canadian Press. “I’m not an expert on moose sex or moose anything, but I think the understanding is that if they can preserve the corridor with things like this … then I think there’s a good chance the Nova Scotia population will be replenished.”

Derek and Joan Burney have also contributed an undisclosed amount to the Moose Sex Project endowment fund to care for the land. Other groups donating to the project include the United States Fish and Wildlife Service, which provided $70,000 under the North American Wetlands Conservation Act, and the federal Environment Department, which provided $104,000.

This land acquisition and procurement of funding is greatly needed as the Nova Scotia mainland moose population is considered endangered with the population at around 1,000 animals.