After years of soul searching and a little hard work, I finally landed my dream of building an authentic, entertaining outdoor show, Gun It!, on Versus, now called NBC Sports Network. The show was born on a blowing, snowy, early-spring afternoon, when my good buddy Shane and I skipped work to shoot snow geese. My phone vibrated, and after digging it out of my Carhartts, I saw that the caller ID read Philadelphia. Jeff Macaluso from Versus was on the horn, and, not knowing if it was great news or the all-too-familiar words of rejection, I decided not to answer. I was shooting geese and didn't want to think about it. But despite my efforts to stay focused, Jeff's message consumed me. A tour bus loaded with Hawaiian Tropic bikini models and a delivery truck full of Grain Belt Premium could have broken down next to me and I wouldn't have blinked. I was fixated on what Jeff's message said.