We combed the archives to find the issue, which hit newsstands exactly 50 years ago. The issue cost 35 cents at the time. For reference, a newspaper around that time would have cost 5 cents, and a can of soda would have been about 15 cents.
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Before there were fish finders, there was the Fish LO-K-TOR, a “pioneer in electronic fresh water fishing” that used two 6-volt batteries. “Takes the luck out of fishing!”
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Kayen-Vee Hook “takes the luck out of fishing!” It’s not only a lure, but “a guarantee your fish won’t get away.”
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Nellie Fox thinks these guns are great.
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“This substance is now available…under the name Preparation H.”
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Before there were countless television channels devoted to wildlife and animals, there was…8 & 16 mm film courtesy of Jonas Bros. of Seattle & Alaska.
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Ah, the days when a “one man chain saw” was a fresh, new concept.
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You just don’t see many sleeping bags these days with fancy, decorative interior patterns.
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One lens reads small, the other reads big. What could possibly go wrong?
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There have been a lot of fishing gimmicks over the years. This one might take top prize. Although, to its credit, it’s “guaranteed” to catch more fish.
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Behold, the early days of the bivy sack.
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Despite the high praise in this ad, we don’t think the FlexPort ever caught on. For one thing, $16.50 would have been a significant chunk of change in May, 1960.
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Frank Gifford then…
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…and Frank Gifford now.
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Cigars with air-conditioning
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“Keep both hands free for fishing while you steer with your foot!” What could possibly go wrong?
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C’mon, who doesn’t want to order a descented skunk?
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The portable, folding “Folbot.”
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“Toy Bears!”…er….hampsters.
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Did you–or someone in your family–buy any of these items? If so, we’d love to see a picture. Send us a photo as an attachment to olletters@bonniercorp.com.
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The May, 1960 issue of Outdoor Life included an article on New England fishing, as well as a lengthy feature on building a log cabin. Elsewhere in the world that month, the Soviet Union launched the robotic Sputnik 4 into space, and a 9.5-magnitude earthquake rocked Chile.
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This particular This Happened to Me! tale, titled “Bear on a Stick,” came to us from Mr. N.J. Neal, of Flint, Michigan.
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“Dear hunting in blowing snow on Michigan’s upper peninsula, I noticed a drift that had a suspicious-looking hole in it.”
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“I tried to widen the opening with my foot, but something slashed my boot. I withdrew it so fast I lost my balance.”
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“Leaning .270 on stump, I twisted notched stick in unseen fur to tug game from hole.”
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“I expected a small animal, but a black bear burst out angrily. Whirling for rifle, I fell.”
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“I hurled myself again at the gun, grabbed it, and spun to face bear.”
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“Not waiting to see how dangerous the animal’s intentions were, I fired from my hip. The 250-pounder fell with a head shot.”
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“My prized souvenirs are a beautiful rug and one gouged boot–along with memories of some delicious roast bear.”

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