November 1942. As this issue shows, some of the covers from the decade appeared more comic book-like in style and coloration.
SHARE
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo10013184911_16.png
In the early 1930s, the covers–like this one from September, 1930–were similar in style to covers from the previous decades. Things would change, however, as the United States increased its involvement and presence in the conflicts of Europe. In the ensuing years, the covers of Outdoor Life would change in tone and become more overtly patriotic.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images2010092_10.png
Still, things in July 1935 were very carefree, indeed.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images2010093_10.png
Here’s another action-packed fishing cover from the mid-1930s.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo10013184914_15.png
World War II officially began when Germany invaded Poland in September of 1939. However, the light-hearted nature of the September 1939 cover gave no indication of the tragedy of war or the patriotic wave that was about to sweep the country.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images2010095_12.png
Note how large and prominent the title was on the late 1930s covers.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo10013184916_13.png
As the war progressed, the covers became more patriotic. Things started out subtly at first, but notice the prominent use of red, white and blue.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo10013184917_14.png
Note the new slogan, “The Magazine that has EVERYTHING for the SPORTSMAN!
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images2010098_6.png
August 1940. The patriotic spirit was in full swing.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo10013184919_12.png
Still, the covers occasionally returned to their old look and feel.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100910_6.png
Look in the upper right-hand corner: “Buy War Bonds.”
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100911_6.png
Here’s an interesting patriotic cover from 1944. Not only does it feature a man who appears to be a soldier on the cover, but it also included a piece titled, “Flintlock to Garand: Our Army Rifles 1775-1944.”
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo100131849112_9.png
April 1943: “Woodcraft Goes to War.”
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo100131849113_9.png
Nothing patriotic here, but it’s an exciting, colorful cover from the 1940s nonetheless.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100914_4.png
July 1943.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100915_6.png
Here’s a closer look at Outdoor Life’s “stars-and-stripes” logo from the era. Note the patriotic rifle/fishing rod insignia.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100916_6.png
November 1942. As this issue shows, some of the covers from the decade appeared more comic book-like in style and coloration.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100917_4.png
A closer look reveals that this cover features both a sportsman and a soldier.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo100131849118_8.png
July 1942…
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100919_4.png
…two generations of sportsmen, raising the same flag.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100920_4.png
January 1947. Do you know the Outdoor Life conservation pledge? “I give my pledge as an American to save and faithfully to defend from waste the natural resources of my country-its soul and minerals, its forests, waters, and wildlife.”
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100921_-_1950_0.png
By 1950, World War II was over, and _Outdoor Life’_s covers were increasingly photographs rather than illustrations.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo100131849122_-_1950.png
In addition, the cover price had increased to 25 cents.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100923_-_1950_0.png
Here’s a unique cover from January 1950.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100924_-_1952_0.png
They don’t make cars like the used to.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100925_-_1952_0.png
December 1952. With World War II long finished, the covers returned to the familiar Normal Rockwell style.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100926_-_1953_0.png
The United States was involved in another military conflict in the 1950s, the Korean War. However, the covers of the era–like this one from January 1953–gave little indication of the country’s military and political woes.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2013images20100928_1953_0.png
A landmark was reached in March of 1953–the magazine’s circulation reached over 1,000,000. That was a huge number for the early 1950s.
httpswww.outdoorlife.comsitesoutdoorlife.comfilesimport2014importImage2010photo100131849129_3.png
What do you think about the covers from the World War II and Korean War era? Leave comments below and let us know!

MORE TO READ