Project 6: Leading by Example
The best leaders always lead by example. As a responsible and forward-thinking company in the powersports industry, Yamaha is leading...
The best leaders always lead by example. As a responsible and forward-thinking company in the powersports industry, Yamaha is leading the way for both off-highway enthusiasts and outdoorsmen. The manufacturer not only produces the most technologically advanced and durable ATVs and Side-by-Side (SxS) vehicles, it strongly supports conservation and responsible riding efforts across the country. For example, the Yamaha OHV Access Initiative is a nationwide, proactive grassroots program supported by Yamaha dealers and customers that promotes safe, responsible riding and sustainable open riding areas. Through the OHV Access Initiative, Yamaha Motor Corp., USA, provides financial support to deserving organizations by way of its GRANT (Guaranteeing Responsible Access to our Nation’s Trails) program. Recent efforts in this program included bridge-construction and trail-sign enhancement projects in Oregon and Pennsylvania, as well as trail-improvement and tree-planting projects in California. In just two years, the program has put more than $1.5 million directly back into the field, and that’s not including Yamaha’s support of conservation groups like DU, NWTF, SCI and National Hunting and Fishing Day.
In addition to helping preserve habitat, as well as off-road riding opportunities for ATV and SxS enthusiasts, Yamaha strongly supports efforts to recruit and retain the next generation of outdoor enthusiasts. As a result, Yamaha is a proud supporter of Outdoor Life’s Save-a Stream program, an initiative that brings volunteers together to clean up local waterways, in order to increase recreational opportunities for sportsmen–today, and in the future. The Save-a-Stream program, now in its fourth year, has spurred river clean-ups and other stream-enhancement efforts across the nation.
A recent project was a tree-planting program, undertaken with the Boy Scouts of America at the organization’s National Boy Scout Jamboree at Fort AP Hill in Virginia. Yamaha’s participation and assistance was very much appreciated, as a Grizzly ATV and Rhino SxS were pressed into service to ferry saplings that were to be replanted to improve riparian habitat. With the help of class-defining product and forward-thinking programs, such as its OHV Access Initiative, Yamaha strives every day to set a good example, and as a result put themselves in a position to help lead a group of eager, conservation-minded Boy Scouts. Mission accomplished. For more information, visit www.yamaha-motor.com/ohvaccess.