Berger discoveredhis most productive crankbait, the ¾-ounce deep-diving Yo-Zuri Magnum, in abargain bin at the local outlet of a major sporting-goods chain. Although thelure is considered a bass plug, Berger wanted to go after walleyes big enoughto consider the Magnum an average mouthful. So he bought 10 of the plugs. Thefirst time he tried deep-cranking the Magnum behind a heavy weight, thewalleyes mauled it. Berger immediately returned to the store and purchased theremaining 15 Yo-Zuri Magnums in the bargain bin. Berger later struck more goldwhen, in another fishing tackle department, he found a bargain bin that held 48of the crankbaits, which he bought for $1.97 each.