Read all about this year’s honorees, and leave comments below to vote for your Reader’s Choice.
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For the past five years Outdoor Life has profiled 25 people who have made a positive impact on hunting and fishing. This year our picks range from a South Dakota Senator to the CEO of a camouflage company. While these 25 men and women have different backgrounds and accomplishments, they all have one thing in common: they've spent their life working to better hunting, fishing and conservation.
While acting as CEO of his former company, Sitka, Jason Hairston aimed to create clothing that withstood the extreme elements. He was so successful that Sitka caught the eye of Gore-TEX, which purchased the company.
So, sticking to what he knew best, Hairston again turned to outerwear. He founded Kuiu a year ago, for which he continues to design high-performance hunting clothing. But Hairston’s transparency is what’s really struck a chord with consumers. He blogs about Kuiu and manages all states of gear development—from design to delivery—on his own. He is, in essence, a brand executive for the social media era, but sticking to principles that both traditional and more modern sportsmen appreciate.
"My biggest goal with Kuiu is to reduce weight without giving up performance," he says.