Just as in the past, there are now higher end, or more specialized (and expensive) rifles. A Winchester model 70 African was $295 in 1957, while the equivalent rifle in 2019 is $1,559. If we went by the rate of inflation, that rifle should cost $2,078. A modern higher-end production rifle like the Browning X-Bolt Pro Tungsten will cost you a hefty $2,219, which would have been $272 in 1957. Considering the performance and quality of manufacturing you’re getting, you can’t say it isn’t a competitive price (in either era).