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The new soft-sided Wilderness Premiere Gun Case, by Wilderness Tactical Products, is billed as a “high-end discreet” case for your rifle, carbine or shotgun case. Which means that, unlike a traditional hard-sided case, the Premiere doesn’t scream, “Hey, there’s a rifle inside this, Mr. Thief!” An important feature considering the many news stories of hunters, law enforcement, military and recently even one Olympic shooter having their firearms lifted during air travel.

Designed by Ralph Holzhaun, the case offers full 360×360 degree padded protection, with 3/8″ closed-cell foam inside and rugged 1000D Cordura on the exterior. In addition, the Premiere Gun Case’s unique design allows for the weapon to be suspended internally through Wilderness’ innovative aluminum stay system, which creates a hybrid internal frame supporting the weight of your long gun with no sagging.

Inside, a variety of loop fasteners, straps and pockets will hold everything from shooting accessories to 20-round AR magazines.

The Wilderness Premiere Gun Case is currently available in 4 sizes, 31″, 36″, 45″ and 55″ (interior lengths); and four colors, Black, Coyote, O.D. and Gray.