OL: So Vista is focused exclusively on outdoor recreation?
MDY: That's right. One way to think about Vista strategically is to think about your favorite sporting good store. Extract team sports from the mix, so all the ball sports and uniforms and gear, and what you're left with is individual outdoor recreation. That's rock climbing, camping, water sports, snow sports, golf, shooting sports, hunting, fishing. We aim to be the world leader in individual outdoor recreation. Our consumers in that space aren't just hunters. They're also the folks who are camping in the summertime. The folks who golf are the ones who are bowhunting in the fall and skiing in the winter. So think about how our brands fit into that perspective. Bushnell isn't just a hunting optics brand. Bushnell has optics for spectator sports, as well as the number one market share for golf rangefinders, and our brand loyalty in that space is twice the industry average. We have Serengeti eyewear not only for hunters and anglers, but also for skiers. Bolle is a brand for winter-sports goggles and helmets. We entered the archery market with Gold Tip, and Primos is a leader in most of the hunting accessories categories. Our backtrack GPS technology is great for hunters, but also for anyone in outdoor recreation. We are trying to help people understand that our portfolio already covers nearly all of outdoor recreation, no matter what your individual activity might be.