The best! The newest! The hottest! The most innovative! There's no avoiding the superlatives. Each year, as fishing season heats up, we're bombarded with armfuls of new baits that, if you can believe the hype, are sure to become instant classics. Really? The lures here aren't all hot-off-the-press new, but we've tried to separate the wheat from the chaff and provide you with the inside buzz on some of the most effective lures on the water right now.