"Yep, this thing was shot in Chester, Mass.--just a little north of here," someone said. "Must have been one of those wolf/dog hybrid things because I heard that it was declawed." And then I had my flashback.
Lies, Damn Lies and Statistics_, a favorite undergrad communications textbook, immediately came to mind. Swapping the word "statistics" for "the internet" would help make for a modern-day version of a college textbook.