Other than the colorful orange packaging, there was nothing external to differentiate this product from its competitors. They’re all heavy rectangular packages, making me think of foil-wrapped mud bricks for some reason. They all have a five year shelf life, and similar calories per ounce, too. I’ve always been a fan of UST gear, from their fire starters to their camping gear, but how they would fare as bakers, I wasn't sure. I cut through the plasticized foil wrapper and heard a little “hiss”. Normally, that’s a warning when your food hisses at you, but in this case, I was glad. It meant that the packaging was under a good vacuum seal. With that sort of seal, it may last more than 5 years.